On a timely note, ABC TV ran a segment a few days ago on how companies are using Twitter to create value. SME Tech Summit will include specific in-detail coverage of how your company can use Twitter (as well as other social media tools) to build your success.

Comments made during the segment include:

* Experts say Twitter is here to stay
* Twitter has become a legitimate business tool
* When you don’t have much money to spend, Twitter can be an excellent way to promote your business
* You need to be conversational and human to engage your customers
* There are ways that companies in any industry to use Twitter
* It is hard to do properly, and you do need to be consistent if you start
* Twitter is here to stay as part of companies’ branding strategy

This entry was posted on Monday, October 26th, 2009 at 4:08 am and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.