Summit Agenda
| 8:00am | Arrival and registration |
| 8:20am | Welcome remarks |
| 8:30am | Opening Keynote: “What is Technology and How Can I Leverage It?” Presenter: Tim Pethick, Entrepreneur at Large & Nudie Founder |
| 9:15am | Morning Keynote: “Using the Network for Business Success” Presenter: Mark Pesce, Inventor, Writer, Educator & Futurist |
| 10:00am | Morning tea break |
| Case study breakout sessions: Attendees can create their own agenda. | ||||
|---|---|---|---|---|
| Marketing Track | Social Media Track | Effectiveness Track | ||
| 10:20am |  Search Marketing: Harnessing search for increased revenueCarl Bellamy, Group Sales Manager – Small Business, Australia and NZ Yahoo! Search Marketing, Co-presented with Stuart Milne, Operations Manager, LawLive |
Managing your brand and reputation online: Providing practical instruction on managing your brand and reputation online. Sharon Williams, Founder and CEO, Taurus Marketing |
Using online freelancers to leverage your business How to use online freelancers and crowdsourcing to get things done and grow your business fast
Matt Barrie, Chief Executive, Freelancer.com |
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| 10:50am | Case Study: Increasing Revenue through effective CRM:SME Case study of implementing a CRM system and steps to generating business outcomes. Daniel Bartels, Director, Aussie Whitegoods Rescue |
How to Get Business Results from Blogging:Practical lessons on building your business and extending your community using blogs Suzi Dafnis, Community Director, Australian Businesswomans Network |
Building Your Business with Mobile Case studies of how smaller companies are using mobile technologies to cut costs and drive new business
Shane Williamson, Co-Founder, Mobile Monday |
|
| 11:20am | Performance Marketing: Using affiliates and other online techniques to drive revenue and business.
Matt Bateman, Managing Director, Viva9 |
Tweet THIS!: How to effectively use and build a business community on Twitter David James, CEO & Director, Brasserie Bread |
Engaging with Clients Building smart and lasting client relationships with technology Dominic Thurbon, Managing Director, The Centre for Skills Development |
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| 11:50am | How to make the most from online advertisingDetailed insights into how to do online advertising to get results. Steven Power, CEO, ReachLocal Australia |
Social Media Strategies: Identifying & Creating strategies to utilize social media tools for business
Kate Carruthers, Director, Digital Media Group |
Analytics & Measurement: Tools to help you keep a pulse on your clients changing preferences
Benjamin Mangold, Analytics Director, Mangold Sengers |
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| 12:20pm | Networking Lunch | |||
| 1:20pm | Keynote Entrepreneurs Panel: How to Use Technology to Grow Companies Fast Moderator: Josh Mehlman, Editor, NETT Magazine Suzi Dafnis, Community Director, Australian Businesswomen’s Network Phil Morle, Co-Founder, Pollenizer |
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| 2:20pm | Close | |||
| Business Lounge Opens: The Business Lounge is for attendees who are not attending workshops but need a place to work before the networking drinks. | ||||
| Optional Workshops (Attend 2 different workshops during the afternoon) | ||||
| Choice 1 | Choice 2 | Choice 3 | ||
| 2:30pm | Google AdWords 101 Workshop
James Toepfer, Industry Marketing Manager, Google |
Using Social Media to Drive Your Business
Gavin Heaton, Publisher, The Age of Conversation |
Secret Formula for Email Marketing Success Adam Franklin, Managing Director, BlueWire Media |
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| 3:30pm | Afternoon Tea Break | |||
| 3:45pm | Google AdWords 101 Workshop (Repeat) | Using Social Media to Drive Your Business (Repeat) | Secret Formula for Email Marketing Success (Repeat) | |
| 4:45pm | Networking Drinks Reception and Live Entertainment | |||
