http://smetechsummit.com SME Technology Summit 2009 Fri, 15 Jan 2010 05:07:10 +0000 http://backend.userland.com/rss092 en The first SME Tech Summit played host to a lot of experts and disseminated a huge amount of valuable information. Some attendees may have had conflicting interests in conflicting tracks, and others may just wish to refresh their memories. The Insight Exchange has endeavoured to collect resources from the speakers on the day, and list [...]]]> http://smetechsummit.com/sme-tech-summit-speaker-contacts-and-presentations Viva9 Managing Director Matt Bateman has provided the supporting material for his presentation on Performance Marketing ahead of the SME Tech Summit (Sydney, December 1). Sme Tech Summit Presentation Viva9 V1.1 View more presentations from Matt Bateman. Matt will explain the concept of affiliate marketing and how best to use it to advance small to mid size [...]]]> http://smetechsummit.com/presentation-matt-bateman-performance-marketing-marketing-track-11-20am ReachLocal Australia CEO Steven Power has been kind enough to share his presentation ahead of Tuesday’s Summit. Here it is for those who’d like a sneak peek. This will also be a handy resource for those who will be at another Track (either Social Media or Effectiveness) on the day. How to make the most from online [...]]]> http://smetechsummit.com/presentation-online-advertising-marketing-track-11-50am Ahead of the SME Tech Summit (Sydney) on December 1, ReachLocal CEO Steve Power is offering this video ahead of his presentation on making the most out of online advertising. Here he discusses search engine optimisation and search engine advertising and the science behind each, the state of the online versus printed directories market and just [...]]]> http://smetechsummit.com/online-advertising-solutions-for-local-and-regional-businesses By Adam Franklin I sent my very first email marketing campaign in 2006 and I learnt two brutal lessons. One, how easy it is to stuff things up and, two, how few people actually read your email. Since that time I have learnt that a 40-50 percent open rate is actually quite good and that our [...]]]> http://smetechsummit.com/secret-formula-for-email-marketing-success-sme-tech-summit-preview If you are attending the SME Technology Summit next week, you will receive a copy of the event Showguide when you register, showing full details of the event and all sessions. In the meantime, or if you’d like to get a better feel for the event, please peruse or download the Showguide below. SME Technology Summit 2009 [...]]]> http://smetechsummit.com/see-the-full-showguide-for-sme-technology-summit NETT magazine, a sponsor of SME Technology Summit, recently published an article titled Which conversations are markets?, drawing on comments from our keynote speaker Mark Pesce, among others. The article examines some key issues in social media marketing, including authenticity. It begins, however, by asking who inside organisations should be dealing with social media. Futurist and [...]]]> http://smetechsummit.com/authenticity-in-social-media-marketing-how-important-is-it Among our awesome cast of speakers at SME Technology Summit, our opening keynote speakers Mark Pesce and Tim Pethick are two of the those whose insights I most look forward to hearing. Both have fantastic experience and insights into where technology is today and where it’s going. Mark’s topic is below. Be sure to get [...]]]> http://smetechsummit.com/mark-pesce-will-keynote-on-using-the-network-for-business-success Small and mid-sized enterprises (SMEs) are taking a larger share of the business pie, and increasingly driving economic growth. This is one of the most important trends in business today, and one that will shape the next decade of business, work and society. This powerful trend is driven largely by technology and connectivity, creating a world in which smaller, more nimble, better connected companies can outsmart their monolithic larger brethren, competing globally and tapping opportunities as they arise. At the same time, using technology well in business is proving to be one of the most prominent drivers of success. Almost every aspect of business is becoming driven by technology. This is obviously the case with services businesses ranging from graphic design to even house moving. However this is relevant to every kind of organisation. Gardening and worm farm retailers Wiggly Wigglers in UK, Caminito Argentinean Restaurant in the US, Brasserie Bread in Australia (Speaking at SME Technology Summit!), Martell Home Builders in Canada and many thousands of others around the world are examples of companies selling highly tangible, everyday products that have built outstanding success through the use of online social media. There are six key ways in which technology is changing the very nature of how smaller companies operate today. 1. Findability Customers look for and find businesses in very different ways than just a few years ago. Search engines, recommendations from friends on social networks, and online services exchanges are now how most companies are found. Marketing has completely changed.]]> http://smetechsummit.com/how-technology-is-transforming-small-business I was interviewed this morning on Sky Business Tech Report. Some of the things we discussed in the interview are: * How social media such as Facebook, Twitter, YouTube and many others change how companies engage with customers, become more efficient, and being competitive. * Among the many Australian organizations applying social media, for example Westpac has [...]]]> http://smetechsummit.com/sky-business-tech-report-interview-on-social-media-online-outsourcing-and-how-small-companies-are-using-technology-to-leapfrog-big-business