Among our awesome cast of speakers at SME Technology Summit, our opening keynote speakers Mark Pesce and Tim Pethick are two of the those whose insights I most look forward to hearing. Both have fantastic experience and insights into where technology is today and where it’s going.
Mark’s topic is below. Be sure to get along to see it!
Using the Network for Business Success
The past five years have seen an explosion in the ways we can connect with one another. Just five years ago email was a bit risqué – now people use Facebook and Twitter and Google Wave and don’t even give it a second thought. All of this ‘hyperconnectivity’ means we can be reached anywhere, everywhere, all the time. This has enormous implications for SMEs. More than just supercharging your rolodex, these network connections can become the channels to increased sales and productivity.
The network represents a new force, pressing down from the outside, as your hyperconnected customers (both satisfied and not-so-satisfied) use new channels to spread the word about your products. You need to be there, wherever those conversations are happening, whenever they happen. You really do need to have eyes and ears everywhere across the net. How can a small business afford to do this? New tools make it easier, but to make best use of these tools, you have to empower your employees to use them. Social media in the office is powerful – and a little bit dangerous. But with some simple ground rules, it can change your business.
Speaker Interviews: Starting in September, we’ll be confirming speakers for the conference program. Here I’ll write about my speaker conversations so that you have a better idea of what you’ll be gaining at the event.
Partner Announcements: As the event comes together I’ll be letting you know about free offers, new products and services, and any other exciting news coming from our partners.
Event Updates: We’re working on bringing you dynamnic keynote presentations, so when they are finalised, you’ll be the first to know!
SME Nuggets: We’ll also post and stories, presentations, links, articles, or nuggets of information we find with some comments so you can see what we’re reading.
Unique Insights from SME companies, just like you. We’ll be showcaseing individual companies who are taking advantage of technology successfully.
