Ahead of the SME Tech Summit (Sydney) on December 1, ReachLocal CEO Steve Power is offering this video ahead of his presentation on making the most out of online advertising.
Here he discusses search engine optimisation and search engine advertising and the science behind each, the state of the online versus printed directories market and just how important it is to have a website (not always!) when customers are trying to find you.
ReachLocal is a strong position to speak with authority on the subject. They topped this year’s Technology Fast 500 list compiled by Deloitte, achieving the coveted top spot on the list with 2008 fiscal year revenue of $146.69 million and a five-year fiscal growth rate of 146,050 percent.
