Industry Marketing Manager
James Toepfer is Marketing Manager at Google. He joined Google in 2007 and is responsible for Google’s marketing programmes to both acquire and grow advertisers in Australia and New Zealand. A core part of James’s role is to provide local market insights on the internet’s role in consumer purchasing and brand engagement.
James has over 13 years experience in marketing technology products and services. He has held senior marketing positions within leading brands such as Telstra and 3 Mobile. He holds a Bachelor of Economics from Macquarie University.
Good online advertising adds to a user’s web experience, all while providing valuable information and building brand recognition and recall. Whether you’re a B2C or a B2B company, making the most of the incredible, largely untapped, online opportunity is the key challenge facing marketers.