In the world of search Google’s Matt Cutts is about the closest you’ll get to a rock star. He is head of the webspam group at Google, specialising in search optimisation issues.
This video interview with Matt is specifically intended to provide advice for smaller businesses on how to come up well in search. It is not a very recent interview, but all of the advice is still highly relevant
The Google/ SEO category of Matt’s blog is also very useful.
A summary of some of the points that Matt made in the interview:
* Newer versions of WordPress, an open source content management platform, provides features for search optimisation
* Think about what different terms people are likely to use in searching for a business like yours, and use all of those in your
* Provide valuable information and resources such as tutorials
* Put time into learning about search engine optimization – use the many free online resources available to work out what you can do better
* In presenting search results Google tries to work out whether people are searching for a particular business or a company in an area – putting your address on your website helps Google to present you effectively
* If you post a video it is very useful to provide a transcript and meta-tags as search engines will be able to index it far better
* Search engines are not good at getting information from Flash, so provide navigation in HTML
